Email marketing platforms bring you the highest return on investment (ROI)
among all marketing channels - an impressive 4,400%. That is, for every $ 1
spent, you get $ 44!
Plus, there are 1.5 billion active Gmail users - and they can all be potential customers.
How to start?
The best email marketing services, software, and platforms have different prices and options.
The vast majority of these tools are great - you need to find the ones that work best for you.
For example, if you are driven by sales and want to take care of email delivery and marketing tools, Constant Contact is a great choice.
If you are a Blogger, text-based emails using ConvertKit can be a good pick. Or if you sell products online, image-oriented emails are the best on Benchmark.
In this guide, I researched and ranked the best email marketing services to help you choose the best for yourself, and save money.
Let's get started!
What is the Best Email Marketing Platform?
To choose the best marketing platform, you need to research prices, reliability, technical support, template design, ease of use, delivery, automation, integration, and some other accessories you need.
The best email marketing platform should allow you to easily design email, create lists, personalize messages, and view analytics.
In the end, email marketing is actually about sending the right messages to the right user at the right time.
Here are my peaks for the best Email Marketing Platforms and Services to try out this year:
- Constant Contact
Best Email Marketing Service ( $ 9.99 / Month)
Constant Contact has been in email marketing since 1995. In 2015 became part of the Endurance International Group, which also includes Bluehost, HostGator, and Domain.com.
As you can read on their website, their main goal is to help small businesses with web management.
They have 300+ modern, mobile-optimized templates that connect with customers send real-time reports, analytics, and bonus add-ons such as coupons and events.
One of their unique options is event management and management of invitations, registrations, and tickets.
Email delivery is above average and one of the highest among email service
providers of over 90%.
Constant Contact prices are related to the number of emails on your list. Their paid plans range from $ 9.99 a month for up to 500 contacts.
Their campaign is easy to use and very intuitive. You can create simple sequences, but you cannot use advanced filtering.
Finally, if you are looking for add-ons such as event management and the best email delivery, Constant Contact is the choice for you. They are my number 1 choice of email marketing services.
Best Email Marketing Service with Budget Automation ($ 25 / month)
Sendinblue is an easy-to-use email marketing service with a free plan that allows Unlimited contacts and 300 emails a day. If you are serious about developing your list, you can take advantage of their Lite plan which starts at $ 25 per month and allows up to 20,000 submissions per month with no daily limit.
Their free platform is made for easy use. Simplicity allows you to easily create templates, automate welcome emails and website forms. They also offer live chat and CRM in their free plan, which includes one automation for up to 2,000 contacts.
Sendinblue also uses machine learning and AI to send emails at the right time of day to maximize response.
You can also see real-time statistics with the necessary reports that follow all the metrics.
One of the best options is their email automation workflow. Email automation workflow allows you to set triggers and put your followers through a process based on how they work on your site.
These automated triggers create actions such as sending emails and text messages, separating your contacts into different lists and updating information in your database.
All In One For Email Marketing (Free - $ 9 + / Month)
Moosend is an email automation tool that helps you build an email list, personalize your messages, and automate tasks to focus on customer relationships.
They have drag and drop templates in building the campaign. This tool allows you to add images, text, social icons, and more to your emails. They have a large library of email templates with a different layout that looks good on a mobile phone and a desktop computer.
The area in which Moosend stands out is the automation of some options. Using their pre-made templates, you can automate messages, customer response, and loyalty. Each automation has three components: triggers, control steps, and action. When you combine all three, you can filter the email list and send sequences of specific actions.
Some other Moosend options include:
- Landing Page Creation Tools: Create your website with an email sign-up form to increase response.
- Automated Workflow: These templates allow you to personalize your email and nurture customer relationships.
- Opt-In Forms: You can design and create forms that will attract visitors to subscribe to your email list.
- List Segmentation: Divide your list into segments based on user behavior.
- Reporting tools: Their analytics tools provide a bird's eye view of all relevant email metrics.
- Customer Support: Each paid plan provides telephone support. The Entrepreneurship Plan provides an account manager and support via email, phone, and chat. They also have video tutorials and a knowledge base to answer all your questions.
Moosend prices are based on the number of subscribers on your email list. They offer a free plan for less than 1,000 subscribers, that includes sign-up forms, reports, and unlimited emails.
The Moosend paid plan starts at $ 9 per month and supports a large number of monthly subscribers. Every paid plan comes with transactional emails, page creators, and servers.
If you are looking for an advanced email marketing platform with automation try Moosend.
Best Automated Software for Sales Channels and Landing Pages ($ 10.50 / month)
GetResponse is an all-in-one marketing platform for growing your business. They offer email marketing campaigns, great landing pages, and webinar software to help you with marketing.
What stands out here is Autofunnel - a tool with over 30 ready-made landing pages, email templates, and sequences for sale. And you can set your ultimate goal.
Whether you want to generate leads, increase sales or register for webinars, Autofunnel is the solution. They are optimized to feed your email list and maximize your conversion rate.
On the other hand, some of their 500 templates look a bit outdated, and they have a medium response compared to the others on this list.
However, one of the benefits of GetResponse is its smart automation tools. Using these add-ons, you can create multiple terms to segment your contact list automatically. Their drag-and-drop builder is also very customizable and was created to design quality emails.
Overall, GetResponse is one of the best email marketing tools for creating automated sales channels and landing pages.
You can also start with a 30 day trial period and then upgrade to the $ 10.50 Basic Plan per month.
Best Email Marketing Software for Marketers (Free - $ 18 / Month)
HubSpot is the most integrated marketing package on the market. Using their email marketing software is one of the easiest ways to design, optimize and send fantastic emails. They offer you a ton of setup options to choose from and update whether you are a small or huge company.
When you create an email, you either use one of their already created email templates or create your own from scratch. These templates allow you to add text, images, delimiters, and all other options and layouts.
Their email editor is the easiest to use on the market. It is much faster and more user-friendly than other tools on this list.
Once you're happy with your email design, you can categorize sending to a variety of devices, recipients, and email clients like Gmail, Apple Mail, and Office 365.
This tool is super useful. Email titles, text, and the content itself can look very different based on the client’s email. This ensures that your email looks great in any inbox.
Personalization is another advantage with HubSpot. As standard tools, you personalize content based on tags such as username. HubSpot is going one step further.
You also personalize content based on the user's device, list segment, or geolocation. Plus, you can A / B test your sentences and content to maximize performance and clicks with certainty.
Next, when you're ready to start sending emails, you can take advantage of their Smart Send functionality. This plugin allows you to adjust the sending time.
After sending your email, it's time to check the metrics. The HubSpot Analytics Dashboard gives you data on page openings and clicks, plus information on the time spent reading your emails by customers.
For example, you can see that your subscribers are just looking at your emails at some point. This information helps you know what types of email content you need to improve.
Consistent sending of messages to users' inboxes is another benefit of HubSpot. They have a 99% delivery rate. These significant numbers are related to domain validation with SPF records, plus the ability to thoroughly review and test emails.
The main reason why HubSpot is the best is that their email marketing platform is just one aspect of their products. The main benefits come with their Marketing Hub Starter package.
This marketing platform includes email marketing and everything else related to marketing and sales:
- CRM software with all accessories
- Mobile optimization
- Personal calendar for scheduling appointments
- Gmail email tracking extensions
- Contact form builders
- Incoming tracking, email, and analytics
- Phone and email support
HubSpot is my number 5 pick for the best email marketing platform for one simple reason: It fits your inbound and outbound marketing perfectly in the most efficient way possible.
I recommend that you start for free, and then upgrade it with their $ 18 per month Marketing Starter Package.
Pabbly Email Marketing Platform
Excellent Delivery and SMTP Application Service ($ 24 / month)
Pabbly is an online platform, which offers a full suite of marketing tools for online contact form creation, email marketing, subscription billing, and email list cleaning. It also provides a complete management package with all the tools called Pabbly Plus.
Pabbly email marketing service is not limited to add-ons such as marketing automation, email autoresponders, list management, subscriber segmentation, etc. whether you choose a paid or free plan.
With Pabbly Email Marketing, you can boost your email marketing performance by leading campaigns and sending voluminous emails to all your users with just one click. It also handles spam and complaints.
Prices for the Pabbly Email Marketing platform are based on the number of subscribers.
Some of the most important options include:
- User-friendly drag and drop email editor
- 500+ Email templates that accept all types of settings
- Gathering leads and business information through customer contact forms
- SMTP connection with many online retailers
- Improve response by removing and cleaning harmful and useless emails
- Send emails automatically for those who do not open
- Use autoresponder and interact with users without any manual effort
- Automatically send emails in a specific order and collect users
Their email platform has 99% availability, and they are a great option if you are looking for a service to regularly clean your lists and maintain a database.
Best Email Marketing Tool for Bloggers ($ 9 / month)
ConvertKit is made by creators for creators. They understand the needs of their clients and know what it takes to grow an online companion.
They release attractive forms, increase the conversion rate with automated emails and organize your followers for maximum response.
For bloggers who want to send personalized text emails, their design seems to come directly from Gmail.
Additionally, they offer very advanced email sequences based on on-site actions and email actions. Their advanced triggers make excellent list segmentations.
ConvertKit is also a strong spade for several main reasons:
- You can use advanced action-based segmentation to personalize email channels.
- Your email texts look professional and have great email branding.
- The best emails for your blog will be strictly text. Don't think too much about design, adding logos, or a bunch of pictures.
This is a great platform for lead channels.
For example, if sales professionals try to make a big deal, they will make it either by phone call or text email. They will not use the required image marketing or full branding of the company.
Although they do not have a free plan, with a starting package of $ 9 per month and a 14-day trial period, they are a great choice for bloggers focused on creating sales channels.
MailChimp is one of the
Most Famous Names in Email Marketing (Free - $ 11 / Month)
Their free plan gives you a user-friendly interface of up to 2,000 followers and over 10,000 emails sent - more than enough if you're a small business.
Their free plan includes autoresponders, transaction emails, analytics, and many other integrations. There is also a free Mailchimp app for iPhone and Android.
They charge based on your email list, so if you cross the 2,000 thresholds then you access a $ 11 per month plan.
In total, MailChimp is the most famous free email marketing service in the world, with over 17 million users.
However, they are at the bottom of this list because everyone uses them, and there are many other options with which you will create emails for clients.
If your needs are basic and you only need ordinary options, give Mailchimp a chance.
What is Email Marketing?
A simple definition of email marketing is the use of email to promote products or services. Even better, email marketing is a way of using email to cultivate and develop links with email subscribers to meet an end goal such as sales.
Email marketing is another form of digital marketing, which includes things like SEM, SEO, social media, blogging, and more.
Before email, direct mail was a way to reach customers by sending it in a mailbox. Email marketing has taken over the strategy of sending messages directly to email inboxes.
How Does Email Marketing Software Work?
Email marketing is the use of an online platform to send extensive marketing emails to your list of followers. This tactic allows you to gain new customers, deepen ties with them, and encourage their loyalty.
With an email marketing campaign, you can quickly and easily reach your audience in the right place, without having to pay for expensive ads on Google or Facebook.
The best email marketing software works with these main options:
Ability to send email sequences when a user logs on to your email list or makes a purchase on your website (may include leaving the shopping cart).
2. Email template setup.
Drag-and-drop email campaigns do not include coding in email marketing but allow you to focus on adding content and images to your emails.
3. Dynamic content.
You can use tags to customize your emails for each member of your email list dynamic changes enabled by the software.
4. List segmentation.
The longer you work with your email list, the more data you collect, including rates, interests, purchase history, and more.
5. Analytical board.
This includes your customer response, clicks, sales, and more.
6. Advanced options.
Look for other cool tools to add to your campaign such as surveys, coupons, events…
What are the benefits of Email Marketing platforms?
Email marketing is crucial because it is one of the best ways to create loyal followers, generate revenue, and find users in the right place - their inbox.
When a user subscribes to your email list, he shows interest in your business and is ready to receive messages from you. As 74% of customers identify verbal influence in their purchases, email is a natural continuation of the ability to collect and share information that is relevant to customers.
Additionally, if you’re on sale, email is the third most influential source of information for B2B audiences, right behind personal contacts and recommendations from industry leaders.
By choosing an email service, you efficiently send messages, address qualified people as opposed to cold sending email, and pay no commission outside of your monthly subscription.
Here are some of the biggest benefits of using email marketing services:
- Email marketing is cost-effective and has a proven ROI (every dollar spent brings $ 44 in earnings)
- It is easy to use and pre-designed with creative content and mobile adaptable
- Email is a form of multi-channel marketing that develops customer loyalty and attracts brand attention
- You reach your customers wherever they are - in their inbox
- Email allows marketers to reach their audiences with relevant, personalized, dynamic messages - 74% of marketers say that personalization increases customer engagement.
- Automated emails like abandoned basket emails, welcome emails, and post-purchase emails allow you to generate revenue with very little work and time.
- Email marketing options are endless, and you can always find the tools you need whether you are a small business or a large company.
What are the Best Practices in Email Marketing?
Email marketing is not just about writing messages and sending them to everyone on your contact list. There are a lot of email marketing practices that you need to follow and email marketing challenges that you need to accomplish.
Here are some of the best email marketing practices you need to follow to be successful:
1. Do not use paid email lists.
Email marketing is effective because people want to connect with your business and receive your messages. Buying email lists takes away that trust by spamming people with something they don't want.
And the penalties for not following these rules can be severe. Under Keap, you can be fined up to $ 16,000 for every email you send as spam.
The success of your email campaign depends on the open conversion rate. If you use a paid list, you face problems such as a very low conversion rate, spam complaints, and blacklisting.
With the latest General Data Protection Guarantee (GDPR) solution, it keeps recurring - never buy email lists. Also, you should clean your email lists to make sure your contacts are up to date.
2. Personalize the content with tagged tags.
The email with the title "Dear (Name)" is more personal "Dear Member". Any information you collect from your email companions should be used to personalize the content they receive.
The tagged tag is part of the ESP-specific code that allows you to place unique user data in your emails.
Name and surname are the most popular tagged tags in email marketing. Plus, you can use cards such as sui me companies, date of the last visit, number of open emails, purchased products, or survey information.
Using tagged tags in your original greeting is a great way to make your emails personal.
3. Write Irresistible Headlines.
Email addresses should be concise, irresistible, and create a kind of urgency while providing all the necessary information so that the user recognizes the purpose. Sounds confusing to you. Don't worry it's very simple.
Headlines should contain 30 to 50 letters (many email providers do not allow longer than that). They need to stand out and encourage users to react. Using numbers and symbols, emoji icons, and existing offers and discounts will increase your conversion rate.
4. Use the Welcome Email for your New Subscribers
Email automation is a powerful tool most commonly used in a series of emails that welcome new subscribers to the list. These free autoresponders are sent automatically when a new user signs up for your list.
You can also specify the time of such emails so that your users can receive them on the first, third, or even tenth day of registration. You know the parameters by which you will set up automation.
For example, e-commerce may offer a 10% discount on the first welcome email. For the second and third emails, you can show your brand product catalog and social media. Welcome emails are great because they are autopilot, they engage around your list, nurturing customer relationships.
5. Format your emails correctly.
Emails should be between 500 and 600 pixels wide - on each wider one users would have to scroll horizontally on their mobile phone.
Never make your emails “no-reply” emails, name them so your followers will recognize you.
Post your main marketing message and call to action so users can see it right away.
Keep a maximum of two fonts in your email, and make sure the design matches your brand. Finally, put a logo on top of the email so that your followers recognize your brand at a glance.
I hope this list of The Best Email Marketing Platforms will help you choose the right platform for your online business.
As there are many great tools, it is important to know the price and which accessories are important to you.
Focus on price, affordability, design, ease of use, and the unique accessories you need.
My final recommendations:
- If you want great email delivery, and the best platform overall, Constant Contact is the winner.
- If you are looking to add email marketing to your CRM integration tool, HubSpot is your best choice.
- For new bloggers looking for text-based emails, I recommend ConvertKit and MailChimp.
I hope that this article about the best email marketing platforms will help you find the right platform for your business. Thanks for reading this article.