Since I run a blog about blogging, through contact with people who want to start one, I always get the impression that many things are unclear, and that is why many bloggers fail.
Blogging is a lot of work, and you will fail if you are unwilling to put in the effort. There are a lot of blogs out there, and if you don't make an effort to stand out, you'll get lost in the crowd. So, if you're serious about blogging, expect to put in a lot of effort. It is the only way to achieve success.
Therefore, I will do my best to list in this article the main reasons why bloggers fail, as well as to clarify some of the most common misconceptions about blogging.
There are many reasons why bloggers fail, but some of the most common include:
- You are starting a blog in the wrong Niche
- You are not ready to invest
- You have high expectations
- You don't have a plan and set goals
- Not posting regularly enough
- Not promoting your blog enough
- Not engaging with your audience
You are starting a blog in the wrong Niche
Many do not think about a niche before starting a blog but choose the one they find interesting or profitable
At first, of course, they are not aware of this. Enthusiastically perform all the tasks to set up their new blog - choose colors, start a blog, open accounts on social networks, tell friends to follow them, etc.
However, when the adrenaline subsides, and you need to start writing, you realize the following:
- That you have not clearly defined the Niche within which you will write so now you feel completely disoriented and do not know what to dedicate yourself to first
- You have entered a Niche about which you know nothing
- You have chosen a Niche on an issue that you are not passionate about
The third insight is probably the most important when starting a blog.
I recommend that you read: How to Choose a Niche for Your Blog - Complete Guide
There must be excited about the topics you are dealing with because only that can keep you going until your blog starts to record more grave results.
The point is that the work on the blog itself is a pleasure for you, not anything that that work should lead to.
You are not ready to invest
Also, a common reason why bloggers fail. You are not ready to invest a single dollar in:
- visual identity
- domain and hosting
- good theme for Blogger or WordPress
It is important to highlight each of these items in blogging. Know that always and everywhere, the highest pay is those who want to go cheaper at all costs.
I know a few blogs that I would follow regularly to look nicer and more organized. How they depress me in some way, so I conclude that the author is also depressed, monotonous or unprofessional. And as much as I think it’s my professional deformity now, believe me, it’s true.
Of course, not all audiences are as demanding as I am, but that doesn’t mean I wouldn’t spend more time on blogs that need a fair update and redesign.
You have high expectations
No one will ever applaud a blogger just because he started a blog. Applause is given to blogs that have a handful of useful content, and something like that takes time.
Excessive expectations too soon are not good for two reasons.
The first is that bloggers are so overwhelmed by the results (AdSense, audience reaction, number of followers, shares, likes, email subscribers, Google analytics, etc.). In such a state they can't create anything worthwhile and constantly make wrong moves.
Blogging requires inspiration and creativity. It needs you to be relaxed to give your best.
Another reason is that they give up too soon.
Never compare the results of your a couple of months old blog, with the blogs that have been there for years.
You don't have a plan and set goals
This trap is very easy to break into. Beginner enthusiasm leads almost all bloggers to countless fantastic ideas, each of which seems equally important to them.
At the same time, they start with the realization of each of them, but when it turns out that they have embarked on an impossible mission, they give up.
It is essential to set goals first.Answer the questions for yourself:
- Why did I start a blog?
- Where do I want to go, and what can I achieve with this blog?
Goals are important because they motivate, and only a motivated person reaches the goal.
If you have a goal and motive in times of creative blockages, which are inevitable, you will not give up on everything.
Once the goals are defined, a plan is made to achieve them.
Not posting regularly enough
If you're not posting regularly on your blog, you're likely missing out on a lot of traffic and engagement. There are a few things you can do to make sure you're posting regularly enough.
First, set a schedule for yourself and stick to it. Whether it's once a week or once a day, make sure you're posting at least something on your blog.
Second, take advantage of social media. If you're not posting regularly, your social media followers are likely to forget about you. Make sure you're promoting your latest blog post on social media and you'll see an uptick in traffic.
Finally, don't be afraid to repurpose old content. If you have a blog post that did well in the past, consider turning it into a video or infographic. This will help you keep your content fresh and engaging.
If you follow these tips, you'll be sure to see an increase in traffic and engagement on your blog.
Not promoting your blog enough
If you're like most people, you probably start promoting your blog as soon as you launch it. But then what? After the initial excitement wears off, it's easy to get lax about promoting your blog. But if you want your blog to be successful, you need to keep up the promotion.
There are several ways to promote your blog. Social media is a great way to get the word out. You can also promote your blog by guest posting on other blogs or by writing articles for sites like EzineArticles.com.
Another great way to promote your blog is to participate in online and offline blogging communities. There are several online communities dedicated to helping bloggers promote their blogs. And participating in offline blogging events, like meetups and conferences, can also be a great way to connect with other bloggers and promote your blog.
If you want your blog to be successful, you need to put in the effort to promote it. There's no magic bullet when it comes to blog promotion, but if you're consistent and use a variety of strategies, you should see results.
Not engaging with your audience
It's no secret that social media can be a powerful tool for businesses. It can help you connect with customers and create a connection with your brand. However, there are also times when social media can be a hindrance to your business. One of those times is when you're not engaging with your audience.
If you're not engaging with your audience, you're not building a relationship with them. You're not creating the connection that will lead to customers. Instead, you're likely causing customers to go elsewhere.
Not engaging with your audience is a missed opportunity. It's a chance to connect with customers and create loyalty. It's a chance to build a relationship. If you're not taking advantage of that opportunity, you're not doing your business any favors.
If you're not sure how to engage with your audience, start by listening. What are they saying about your brand? What do they want to see from you? Take the time to engage in conversations and address concerns. Show your audience that you're listening and that you care about what they have to say.
It's also important to be responsive. If someone leaves a comment on your page, take the time to respond. If someone asks a question, answer it. The more responsive you are, the more likely you are to build a relationship with your audience.
Engaging with your audience doesn't have to be complicated. Just take the time to listen and respond. Show them that you care about what they have to say and that you're willing to engage in conversation. If you do that, you'll be on your way to building a strong relationship with your audience.
These are reasons why bloggers fail, but some of the most common ones include
not having enough time to dedicate to their blog, not being consistent with
their posting, and not promoting their blog enough.
Additionally, many bloggers fail to make money from their blogs, which can be discouraging. Ultimately, the best way to avoid failing as a blogger is to make sure that you are passionate about your topic, have a clear plan for your blog, and are willing to put in the time and effort required to make it successful.
I hope this article has helped you see why your blog is not going in the right direction. If this has helped you, share it with your friends on social networks and help them correct their mistakes.