Every successful and profitable blog must first gather a suitable and loyal audience, which keeps coming back for more new information. One of the easiest ways to achieve this is to choose an adequate niche. Clearly defining a niche is the basis for starting a blog, while all subsequent decisions will be based on it.
Once you define a niche, it will be easier to plan and organize your content, determine a strategy for growing your mailing list and social media followers, and focus your efforts on long-term goals.
Below you will learn how to choose a niche and take your blog to the next level.
Why you need to choose a niche for your blog
All beginners generally do the same thing: on Monday they write about their work, on Tuesday about their hobbies, on Wednesday they will write about the movie they watched that day, and on the weekend about their political views... These people write about various topics, without a specific focus on one, specific topic, without clearly defined goals, strategies and plans.
A common mistake these bloggers make is that they think they will get more readers if they cover a larger number of different topics. The truth is they won't.
A blog like this will have a certain number of readers, which are the family and friends of the person who writes it, but that's mostly all. It is almost impossible for such blogs to build a community of loyal readers, given that their authors write randomly.
Readers will not know if they are movie or book critics, political analysts, or collectors of postage stamps?! Advertisers will also reject them because it will not be clear to them what these blogs are about and which target group they are addressing.
The following are the reasons why it is necessary to define a niche for your blog:
- When you choose a suitable niche, the audience will notice you faster;
- Do the job well, and you will become a representative of that niche, someone they will consult in case of any doubts or difficulties;
- You will reach your target group more easily;
- When you reach your target group, you will have more loyal readers;
- Loyal readers will share your content on their social media accounts;
- It is impossible to satisfy everyone's needs and answer all questions, but with a clearly defined niche, you will be of great help to your readers.
Now that we have clarified why it is good to have a niche, the question is how to define it. The good thing is that something like that is not difficult at all, you just need to think in the right direction.
How to Choose a Niche for Your Blog
Think, is there an area in which you are an expert? Or have you noticed certain omissions on the blogs you follow? Once it crosses your mind, "It would be good if there was such and such a place on the Internet, which provides certain information in a certain way," you have defined your niche.
If you still don't have an idea or answers to the questions I told you to think about a little while ago, there's no need to get discouraged.
- To begin, make a list of all the topics you would like to write about. Don't worry if some of them are not related in any way. Just make a list of all the things you would enjoy writing about and sharing them with your readers.
- For example fashion, sports, travel, interior design, motivation, books, business advice, creativity, cooking, gardening, DIY, pets, etc...
- When you're done making your list, group together related topics (don't worry if some of them don't fit anywhere - you don't have to write about all of them).
- From my previous example, I would put in the same group: interior design, creativity, and do-it-yourself. I would call this group Creativity, and that's how I got my main category with subcategories!
- After you have grouped almost all the topics, cross out the ones that don't fit anywhere or that you don't know enough about to teach others about.
- You now have your main categories with all the subcategories.
What if some of the topics you want to write about are unrelated?
Many people encounter a big challenge here - what should they focus on?
Let's take, for example, that you write a blog about travel, but you also like cooking. In that case, it would be ideal to write about the traditional dishes of the countries you visit.
Deciding what to focus on when writing a blog seems like a daunting task, but it doesn't have to be. You just need to think carefully about how your interests can be connected and how they will serve the readers.
Do your research
To go one step further in defining your niche and make it even easier for you to plan your content later, will help you to do research. See how colleagues from the same or similar niche have done the job. Also, I advise you to write down everything you notice - mistakes you think they made, which you will compensate for, segments you like, segments you don't like, the way they organized the categories on their blog, etc...
Forums and groups on Facebook are also extremely good places for inspiration; these are the places where your target group asks specific requests and questions to solve the problem.
My niche is not profitable!
This is one of the biggest misconceptions, take my word for it.
There are many texts on the Internet about how to choose a profitable niche for your blog, but how will you achieve success in any of them if you are not sufficiently expert in that field or, even worse, you do not like it, it is not interesting to you, it does not inspire you to devote yourself to her as much as possible? Besides, the competition for such niches is huge, so why would you even waste your time?!
This is a job where creativity and dedication bring success, regardless of the topic at hand. If you have come up with an idea that looks fantastic to you, that makes you feel good and you know that you would successfully implement it, stick to it.
Once you define a niche for your blog, make sure people know you're there. Be in the places where your target group is, follow what they are talking about, and provide answers to their questions and solutions to their problems.
Your niche will determine every piece you write, it will determine the audience and the purpose of your blog. This step is the basis and starting point for deciding on all subsequent steps, so devote enough time to planning it.
Once you've chosen your niche, it's time for the most important aspect of any blog: write SEO content!
If you still have doubts and questions about defining a niche for your blog, write them below in the comments section. I'll be glad to help.
Thank you for your attention!